Ian here - I just added this new Website Strategy Process as an addition bonus for anyone who buys my book either in Paperback or Kindle - It was a #1 Amazon bestseller - More to come check it out at http://MarketingHotelsTourismOnline.com
Strategy is grossly misunderstanding:
- A Web Designers will tell you that website strategy is about color, photography, graphics and layout.
- An Internet Marketers will say is about keywords and SEO.
A Branding consultants will tell it is about quality image and consistency.
Strategy is About Messaging! See it all at http://MarketingHotelsTourismOnline.com