Wednesday, April 19, 2017

Website Strategy Process Implementation - MARKHAT.COM


Short version a Book Buyers bonus for the book MarketingHotelsTourismOnline.com. CExplains how to implement the website strategy process
http://marketinghotelsandtourism.com/website-strategy-process-implementation/

Monday, April 10, 2017

Marketing Hotel Tourism -Website Strategy New bonus







Ian here - I just added this new Website Strategy Process as an addition bonus for anyone who buys my book either in Paperback or Kindle - It was a #1 Amazon bestseller - More to come check it out at http://MarketingHotelsTourismOnline.com



Strategy is grossly misunderstanding:





  • A Web Designers will tell you that website strategy is about color, photography, graphics and layout.

  • An Internet Marketers will say is about keywords and SEO.

  • A Branding consultants will tell it is about quality image and consistency. 


Strategy is About Messaging! See it all at http://MarketingHotelsTourismOnline.com

Saturday, April 8, 2017

Travel Weekly Features Marketing Hoels & Tourism Book - WEBSITE


Delighted to see my book on Travel Weekly Magazine. It is the right place for it as the book was written for Hotel owners, managers and marketers. The strategies apply to anyone but the examples are from the hospitality and tourism business. It is now in Paperback. The Kindle version was a #1 Bestseller on Amazon!
http://finance.travelweekly.com/northstar.travelweekly/news/read/34024785

Wednesday, April 5, 2017

Hotel Website Marketing Strategies Paperback By Ian R Clayton


Ian R Clayton first book in the series marketing Hotela & Tourism online is now available in printed format. IHotel Website Marketing Strategies Paperback
http://marketinghotelsandtourism.com/hotel-website-marketing-strategies-paperback

Monday, April 3, 2017

AccorHotels Travellers Search Hotels by Mood - MARKHAT.COM


Accor is the latest hotel chain to get personality branding with technology that lets AccorHotels travellers search hotels by mood. ala PersonaHolidays
http://marketinghotelsandtourism.com/accorhotels-travellers-search-hotels-by-mood/

Tuesday, March 14, 2017

Millennials Redefine Luxury Experiences & Marketing - eHotelier - MARKHAT.COM


Recent American express study shows 72% of respondents put experience over things. It concludes millennials redefine luxury experiences & Marketing
http://markhat.com/millennials-redefine-luxury-experiences-marketing

Wednesday, March 8, 2017

PersonaHolidays Taps HowToFascinate FascinatingTravelers Technology - MARKHAT.COM


In providing the latest in personalization, PersonaHolidays Partners with HowToFascinate for its FascinatingTravelers app. The innovative spp has high praise from travelers.
http://marketinghotelsandtourism.com/personaholidays-taps-howtofascinate-fascinatingtravelers-technology/