Wednesday, April 19, 2017
Short version a Book Buyers bonus for the book MarketingHotelsTourismOnline.com. CExplains how to implement the website strategy process
Monday, April 10, 2017
Ian here - I just added this new Website Strategy Process as an addition bonus for anyone who buys my book either in Paperback or Kindle - It was a #1 Amazon bestseller - More to come check it out at http://MarketingHotelsTourismOnline.com
Strategy is grossly misunderstanding:
- A Web Designers will tell you that website strategy is about color, photography, graphics and layout.
- An Internet Marketers will say is about keywords and SEO.
A Branding consultants will tell it is about quality image and consistency.
Strategy is About Messaging! See it all at http://MarketingHotelsTourismOnline.com
Saturday, April 8, 2017
Delighted to see my book on Travel Weekly Magazine. It is the right place for it as the book was written for Hotel owners, managers and marketers. The strategies apply to anyone but the examples are from the hospitality and tourism business. It is now in Paperback. The Kindle version was a #1 Bestseller on Amazon!
Wednesday, April 5, 2017
Ian R Clayton first book in the series marketing Hotela & Tourism online is now available in printed format. IHotel Website Marketing Strategies Paperback
Monday, April 3, 2017
Accor is the latest hotel chain to get personality branding with technology that lets AccorHotels travellers search hotels by mood. ala PersonaHolidays
Tuesday, March 14, 2017
Recent American express study shows 72% of respondents put experience over things. It concludes millennials redefine luxury experiences & Marketing
Wednesday, March 8, 2017
In providing the latest in personalization, PersonaHolidays Partners with HowToFascinate for its FascinatingTravelers app. The innovative spp has high praise from travelers.