Thursday, May 25, 2017

PersonaHolidays Investment Opportunity

Outline of investment opportunity with personHolidays - The technology that will disrupt travel search, bookings and marketing

Wednesday, May 24, 2017

Barbados Culture Holidays

Chalky mount Pottery 

Discover the authentic culture of Barbados as you meet a local Chalky Mount potter and discover the islands cultural accommodations and activities.

Meet John Springer Master potter and Teacher. Drop in anytime and you are likely to meet him at work. If he is not working he will likely stop and entertain you with a demonstration of his magic art.

In the words of John Springer Master Potter "One thing that sets us apart is that we have over 250 years of culture. There was one point in time the utensils used in our homes were pottery from right here in the village. And we also use our local materials that are from right here in the village."

And what you can count on; you will usually see the potter at work. There are not many places you can do that nowadays as its all so industrial and many places use molds and factory process not open to the public.

For more on Barbados cultural herigae and alternative holidays see The page also contains a round of accommodation and activities in the area and other cultural destination.

Monday, May 15, 2017

Hotel Chains and Destinations Turn to Emotion To Connect with Travelers

How Hotel Personality Branding and emotion is the key to matching with travelers and make a lasting connection

Friday, May 12, 2017

Hotel Website Strategies an Amazon BestSeller

New page documents how Hotel Website Strategies was cited as a Hot New release and was #1 Bestseller on Amazon. It is the first in the series Marketing Hotels and Tourism Online- Now available in Paperback and Digital

The Book is available on Amazon. Book buyers also get these amazing bonuses

How PersonaHolidays Hotel Matchmaker is Fascinating Travelers - Blogger

An amazing solution for Chain Hotels and Destination Marketers who are ready to create more meaningful experiences for travelers. Engage and convert more direct bookings with personality matching hotels and holidays.

Wednesday, April 19, 2017

Website Strategy Process Implementation - MARKHAT.COM

Short version a Book Buyers bonus for the book CExplains how to implement the website strategy process

Monday, April 10, 2017

Marketing Hotel Tourism -Website Strategy New bonus

Ian here - I just added this new Website Strategy Process as an addition bonus for anyone who buys my book either in Paperback or Kindle - It was a #1 Amazon bestseller - More to come check it out at

Strategy is grossly misunderstanding:

  • A Web Designers will tell you that website strategy is about color, photography, graphics and layout.

  • An Internet Marketers will say is about keywords and SEO.

  • A Branding consultants will tell it is about quality image and consistency. 

Strategy is About Messaging! See it all at

Saturday, April 8, 2017

Travel Weekly Features Marketing Hoels & Tourism Book - WEBSITE

Delighted to see my book on Travel Weekly Magazine. It is the right place for it as the book was written for Hotel owners, managers and marketers. The strategies apply to anyone but the examples are from the hospitality and tourism business. It is now in Paperback. The Kindle version was a #1 Bestseller on Amazon!

Wednesday, April 5, 2017

Hotel Website Marketing Strategies Paperback By Ian R Clayton

Ian R Clayton first book in the series marketing Hotela & Tourism online is now available in printed format. IHotel Website Marketing Strategies Paperback

Monday, April 3, 2017

AccorHotels Travellers Search Hotels by Mood - MARKHAT.COM

Accor is the latest hotel chain to get personality branding with technology that lets AccorHotels travellers search hotels by mood. ala PersonaHolidays

Tuesday, March 14, 2017

Millennials Redefine Luxury Experiences & Marketing - eHotelier - MARKHAT.COM

Recent American express study shows 72% of respondents put experience over things. It concludes millennials redefine luxury experiences & Marketing

Wednesday, March 8, 2017

PersonaHolidays Taps HowToFascinate FascinatingTravelers Technology - MARKHAT.COM

In providing the latest in personalization, PersonaHolidays Partners with HowToFascinate for its FascinatingTravelers app. The innovative spp has high praise from travelers.

Thursday, February 16, 2017

Marriott Travel Personality Quiz Delivers a Fitting Experience - MARKHAT.COM

Marriott Travel Personality Quizz help it deliver the right experience to each traveler. Its a boost to PersonaHolidays that is now fascinating travelers

Tuesday, January 24, 2017

How Googles Rank Brain is Changing Travel - MARKHAT.COM

An in depth look at artificial intelligence, machine learning & personalisation in tourism. It also looks at how Google's Rank Brain is changing travel.

Monday, January 23, 2017

Personality Matching New Age Destination Marketing - MARKHAT.COM

Barbados adopts the PersonaHolidays app a Personality Matching New Age Destination Marketing system that creates uniquely personal holiday recommendation

Friday, January 20, 2017

Fascinating Travelers with PersonaHolidays - MARKHAT.COM

Fascinating travelers show how to fascinate travelers with PersonaHolidays personality hotel matching using award winning brand assessment science.

Monday, January 16, 2017

New Personality Hotel Matching App Drives Destination Bookings

PersonaHolidays Personality Hotel Matching App Featured in Travel Weekly is Driving Bookings for Destination Marketing Organizations

Thursday, January 12, 2017

Hotel Marketing Trends 2017 Disrupt Travel - MARKHAT.COM

Netafinity on Hotel Marketing Trends 2017 that potentially can disrupt travel. We focus on the move to bookdirect and metasearch with our own insights.