Tuesday, September 19, 2017
Best picnic beaches in Barbados for good times with family and friends! Enjoy plenty fun and frolic or simply sit back and relax at these top picnic spots!
Monday, September 11, 2017
With its head in the sand, sun tan holidays are fading as travel seek more meaning - Caribbean Heritage & Culture is finding its feet of clay
Monday, September 4, 2017
Tourism looks to its roots and returns to Earth as as Caribbean Culture & Heritage Vacations Set in Clay
Tuesday, August 15, 2017
How BlockChain Can Radically Change Travel. It is not just a new payment system it can fundamentally change distribution & help hotels compete
Sunday, July 30, 2017
The animal flower cave in the Northern most tip of Barbados is a fascinating area. Its where the Atlantic and the Caribbean Sea collide as they swirl around this tiny Caribbean Island - Set apart and to the east of the leeward islands in the lesser Antillies. Its place is distinctive and so its it…
Friday, July 28, 2017
We explore Tony Robins Persona Marketing implications for travel. Understanding your guests character is inline with PersonaHolidays & the Matchmaker.travel
Monday, July 10, 2017
Only 21 miles long and 14 miles wide, Barbados offers plenty for families to see and do. Put these experiences at the top of your to-do list.
Friday, July 7, 2017
How Hotel Brand Personality and Emotional connection is the key to matching hotels with travelers - The new page on FascinatingTravelers explores the many features and benefits that hotel chains and destination marketers realize with the innovative holiday planning app from Persona Holidays.
Thursday, May 25, 2017
Outline of investment opportunity with personHolidays - The technology that will disrupt travel search, bookings and marketing
Wednesday, May 24, 2017
Chalky mount Pottery
Discover the authentic culture of Barbados as you meet a local Chalky Mount potter and discover the islands cultural accommodations and activities.
Meet John Springer Master potter and Teacher. Drop in anytime and you are likely to meet him at work. If he is not working he will likely stop and entertain you with a demonstration of his magic art.
In the words of John Springer Master Potter "One thing that sets us apart is that we have over 250 years of culture. There was one point in time the utensils used in our homes were pottery from right here in the village. And we also use our local materials that are from right here in the village."
And what you can count on; you will usually see the potter at work. There are not many places you can do that nowadays as its all so industrial and many places use molds and factory process not open to the public.
Monday, May 15, 2017
How Hotel Personality Branding and emotion is the key to matching with travelers and make a lasting connection
Friday, May 12, 2017
New page documents how Hotel Website Strategies was cited as a Hot New release and was #1 Bestseller on Amazon. It is the first in the series Marketing Hotels and Tourism Online- Now available in Paperback and Digital
The Book is available on Amazon. Book buyers also get these amazing bonuses
An amazing solution for Chain Hotels and Destination Marketers who are ready to create more meaningful experiences for travelers. Engage and convert more direct bookings with personality matching hotels and holidays.
Wednesday, April 19, 2017
Short version a Book Buyers bonus for the book MarketingHotelsTourismOnline.com. CExplains how to implement the website strategy process
Monday, April 10, 2017
Ian here - I just added this new Website Strategy Process as an addition bonus for anyone who buys my book either in Paperback or Kindle - It was a #1 Amazon bestseller - More to come check it out at http://MarketingHotelsTourismOnline.com
Strategy is grossly misunderstanding:
- A Web Designers will tell you that website strategy is about color, photography, graphics and layout.
- An Internet Marketers will say is about keywords and SEO.
A Branding consultants will tell it is about quality image and consistency.
Strategy is About Messaging! See it all at http://MarketingHotelsTourismOnline.com
Saturday, April 8, 2017
Delighted to see my book on Travel Weekly Magazine. It is the right place for it as the book was written for Hotel owners, managers and marketers. The strategies apply to anyone but the examples are from the hospitality and tourism business. It is now in Paperback. The Kindle version was a #1 Bestseller on Amazon!
Wednesday, April 5, 2017
Ian R Clayton first book in the series marketing Hotela & Tourism online is now available in printed format. IHotel Website Marketing Strategies Paperback
Monday, April 3, 2017
Accor is the latest hotel chain to get personality branding with technology that lets AccorHotels travellers search hotels by mood. ala PersonaHolidays
Tuesday, March 14, 2017
Recent American express study shows 72% of respondents put experience over things. It concludes millennials redefine luxury experiences & Marketing
Wednesday, March 8, 2017
In providing the latest in personalization, PersonaHolidays Partners with HowToFascinate for its FascinatingTravelers app. The innovative spp has high praise from travelers.
Thursday, February 16, 2017
Marriott Travel Personality Quizz help it deliver the right experience to each traveler. Its a boost to PersonaHolidays that is now fascinating travelers
Tuesday, January 24, 2017
An in depth look at artificial intelligence, machine learning & personalisation in tourism. It also looks at how Google's Rank Brain is changing travel.
Monday, January 23, 2017
Barbados adopts the PersonaHolidays app a Personality Matching New Age Destination Marketing system that creates uniquely personal holiday recommendation
Friday, January 20, 2017
Fascinating travelers show how to fascinate travelers with PersonaHolidays personality hotel matching using award winning brand assessment science.
Monday, January 16, 2017
PersonaHolidays Personality Hotel Matching App Featured in Travel Weekly is Driving Bookings for Destination Marketing Organizations
Thursday, January 12, 2017
Netafinity on Hotel Marketing Trends 2017 that potentially can disrupt travel. We focus on the move to bookdirect and metasearch with our own insights.