HOTEL DIGITAL MEDIA Marketing is easy to follow with simple, clear explanations of what needs to be done.
It provides actionable steps on how to do it, so that you can effectively hire and manage the right marketing people or do it yourself.
http://www.marketinghotelstourismonline.com/digitalmedia
This is the second book is the series on marketing hotels tourism online. Book 1 WEBSITE explains how to build a website for the digital age. It includes information on messaging sales strategies for people who visit your website.
Digital media looks at how to get people to your website. It examines off site content marketing, social media, sales funnels and building authority for your tourism brand.
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