In this article Content Strategist suggest that Buzzfeed got the Comcast investment because they realize that Digital Media Is the New Hollywood, and Buzzfeed is one of the early leaders in understanding, adopting and perfecting it.
http://marketinghotelsandtourism.com/buzzfeed-is-about-to-get-250-million-because-digital-media-is-the-new-hollywood-the-content-strategist/
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